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Reinventing Ourselves as Teachers - Beyond Nostalgia (Hardcover)
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Reinventing Ourselves as Teachers
Popular Searches english as a second language resources targeting handwriting teacher resource book grammar book by murphy learning english by story queensland evidence law book by field david. Item Added: Reinventing Ourselves as Teachers. View Wishlist. Our Awards Booktopia's Charities. Are you sure you would like to remove these items from your wishlist? People listened, and Harrison and Rappaport began to think they were onto something. They launched a website and began selling a self-published hip-hop guide to the SAT.
A few months later, Rappaport's father set the two up with John Whalen, a friend who is the founder of Cider Mill Press, a novelty book publisher in Kennebunkport, Maine. A s their study guides began to sell, Harrison and Rappaport found their goals were growing more ambitious.
Flocabulary, they sensed, could be the basis for an education company. In early , with Cider Mill's blessing, the two decided to transform Flocabulary into an actual publishing business. But their efforts yielded few results. One night that February, they met a Columbia Business School student who told them about the school's annual "outrageous business" competition, which recognizes start-ups with potential.
They entered and won a social value award.
Encouraged, they decided to participate in a program at Columbia that pairs new business owners with M. Harrison and Rappaport knew they didn't know much about business. But they were surprised by the consensus of the Columbia students: Not one of them thought Flocabulary should continue self-publishing or pursue the school market. Instead, they urged Flocabulary to find a new publisher. After conducting extensive research, the students warned that Harrison and Rappaport were in way over their heads.
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Nearly every school district works differently, and selling to schools requires an immense amount of paperwork, they warned. One student concluded his critique: "If you do this, you're going to die. Those words echoed painfully for Harrison and Rappaport six months later, as they sat dejected inside the Flocabulary booth at the Toronto trade show.
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Perhaps, they thought, the students were right. Perhaps it was time to give up.
The Decision A few days after arriving home from Toronto, they decided they had invested too much in Flocabulary to walk away. Rather than giving up, they doubled down, creating a new product line called WordUp! By cold calling and networking at educational events, they rounded up 30 sales reps willing to peddle Flocabulary's products on commission. In September , Word Up! Not only are students excited about their lessons, she says, but "they're internalizing the meaning of the words.
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Last week in creative writing class, two of my students used the words inept and collaborated in their poetry. Word Up! And that exposure has kick-started retail sales. Cider Mill reprinted both of its Flocabulary titles in January, and Whalen attributes the increase in bookstore sales largely to the work Rappaport and Harrison are doing in schools. Flocabulary also commissioned a study that found that Word Up!
Though Flocabulary seems to be on track, the founders haven't figured out what's next. Rappaport and Harrison need a little patience to allow a slow-sales-cycle market sector like public education to develop. With the Obama administration's emphasis on improved educational performance and willingness to increase federal education spending, Flocabulary now needs to arm its 30 sales reps with marketing materials that emphasize the 20 percent— plus improved vocabulary results.
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